My skills
UX Design
Whether you’re looking for a truly user-centred approach combining research with iterative user feedback loops; or lighter, expert-led review and recommendations, I tailor my approach to your requirements.
UI Design
From concept design and component-driven responsive websites to pattern libraries and style guides, I have extensive experience in designing for screens, including native app design.
Accessibility advice and application
Making your digital presence available to as wide an audience as possible, including those with vision impairment or assistive technology needs can be of huge benefit - not just to your audience but also in terms of SEO gains. By default I design to meet WCAG’s AA accessibility guidelines, but this can be scaled up or down dependent on your needs.
Digital consultancy
An expert review helps identify and prioritise updates to your digital products and services that can assist you in meeting KPIs. Even small changes to an existing site can make a marked improvement to visitors achieving a goal, such as making a donation.
Concept design and art direction
I have plenty of experience heading up design teams and working closely with designers regardless of what point in their career they’re at. I’m also happy collaborating with brand and marketing teams to ensure they work we’re delivering is second-to-none.
Working with developers/scrum teams
I have extensive experience working with developers and agile scrum teams across a range of technologies.
On occasion I use existing frameworks to create cost-effective websites for smaller businesses and charities.
Identifying steps in a user journey, user pain points and opportunities to improve.
Client testimonials
“Sam is a strong design leader. She managed to bring a coherence and quality to all our design work - setting the design direction and coaching designers to enable them to perform at their best.
Above all else, Sam built a strong, trusting relationship with our client and was critical to the success of the programme. I would not hesitate to work with Sam again in the future. One of the best.”
— Neil S, Experience Strategy Director at cxpartners
“Sam worked with my development team as our UX and interaction design expert, helping shape our design system and approach. She consistently delivered excellent quality designs and resources to some very tight deadlines. Sam's interaction workshops with the business were focused and pragmatic, consistently delivering outstanding results for the team.“
— Ben B, Lead Developer
“Every ambitious company with an online presence would benefit from an injection of Sam. She understands tech, design, digital journeys but most importantly she understands people, their habits and their behaviour.
We worked with her on improving the UX journeys of our e-commerce site. She used a card-sorting exercise with our users to create a new, effective navigation system and redesigned our page layouts so they became more effective.
Sam’s input was crucial to our turnover doubling in nine months.“
— Heidi MD, CEO, Speechy
“Sam is a knowledgable, hard working, client friendly UX/ UI wizard! Working with Sam has been an absolute delight, and comes with the highest recommendation from myself, and the whole company. I look forward to working with Sam in the future.“
— Lauren N, Technical Project Director, Maverick